This perfectly articulates the problems I had with the most recent Apple ads. Apple is known for their aspirational marketing - achieve your best self by using a Mac, that sort of messaging. But these, these make it look absolutely average. Apple’s products weren’t made to solve my problems. They were made for me to achieve my potential. There’s a subtle but absolutely crucial difference there.
“Companies die from not being eaten by their competitors, but from self-inflicted wounds. They don’t have discipline. Their best people get frustrated. They chase all these shiny objects that aren’t core to the business. They become complacent because of early success.”—