Making the complicated awesomely simple, that’s creativity.
- 31st July
2012 - 31
- 31st July
2012 - 31
Steve Jobs Would Be Appalled by Apple's New Ads - Jordan Weissmann - The Atlantic
This perfectly articulates the problems I had with the most recent Apple ads. Apple is known for their aspirational marketing - achieve your best self by using a Mac, that sort of messaging. But these, these make it look absolutely average. Apple’s products weren’t made to solve my problems. They were made for me to achieve my potential. There’s a subtle but absolutely crucial difference there.
Reposting so I’ll read.
(Source: cthrin)
- 13th June
2012 - 13
SLO life.
- 13th June
2012 - 13
- 13th June
2012 - 13
Flow Yoga Business Card.
- 13th June
2012 - 13
Green Tea Kit Kat from Japan
- 13th June
2012 - 13
jodlowa house/pcko and mofo architects
via: laboheme
- 3rd June
2012 - 03
Companies die from not being eaten by their competitors, but from self-inflicted wounds. They don’t have discipline. Their best people get frustrated. They chase all these shiny objects that aren’t core to the business. They become complacent because of early success.
- 3rd June
2012 - 03
go up
The most beautiful stairs I have ever seen! Like floating thin whispy clouds. And this recessed handrail detail is absolutely perfect.
via: the fab metamusings
cabbagerose:
agreed!
- 3rd June
2012 - 03
We don’t do advertising anymore - Nike
